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Nation's largest book promoter reveals why radio is the most cost-effective to promote a book

The largest book promoter Radio Nation reveals why

Is this the most cost-effective to promote book

Planned Television Arts (PTA) www.plannedtvarts.com , office of the nation's largest book promotions and more prolific, celebrated the 20th year as he registered trademark of her morning walk Radio Tower. publishers and authors have encouraged thousands of books with the tour, which is conducted by telephone in one morning with a guarantee of 20 + regular interviews with radio stations across the country. Playing a Type Tour reaches millions of targeted consumers, with interviews on major talk shows, local network affiliates, NPR, XM / Sirius Satellite, and select syndicated programs.

"We have visited radio more books than any other firm's advertising in other countries "Says Brian Feinblum, PTA Marketing Director. "We have more than 300 each year, so we probably made five or six thousand over the years. "Therefore, the PTA has seen how radio affects the success of a book and the career of an author.

PTA Tour radio service is unique in that it is a guarantee of repayment. "If we get more interviews as promised, we do not charge more, but if for any reason we fall short of a guarantee has stated, we pro-rate refund, "says Brian.

The radio is popular to make an impact for authors and publishers. The strategic reasons so many books getting promoted on radio includes:

1. The authors did not have to travel
2. Authors do not have to worry about their appearance
3. Radio advertising costs at least other forms of media
4. Total number of Americans listen to the radio has increased, while the movement for printing and the audience for television has eroded over the past decade

In As part of the Tower radio campaign, PTA offers the following services:

• Schedule a number of guarantees interviews on the radio
• Media form an author by phone and e-mail
• Write the letter field and identify the most high angles of media

In addition to the Radio Tower morning drive, ESP can also provide a Radio Phoner Campaign, where the author or publisher can make dozens of interviews by phone and schedule them on a number of days or weeks. PTA personalizes always to select the radio emission stations with listener demographics that closely match the profile of readers expected

What helps to make your visit go smoothly radio?

1. Giving notice at least four weeks to plan the tour – and leave enough time to capture the best possible stations / shows.
2. Consider giving more books on the air in the interview.
3. Talk in 15-30 second sound bytes, do not give too much info about your book – but the the interview as a teaser to induce listeners to take action and step up to learn more, and tie your message to something – a holiday (day of Valentine's Day), a day of honor (regardless National Day), something new, something unique or scandalous, something fun, something that relates to famous people (give advice to parents a celebrity) or something contrary to popular opinion.
4. Prepare five things that you want to stress in any interview, regardless of what the host application or the length of an interview.

Authors and publishers are generally given a tour radio as follows:

• The timing of the advance of interviews can be sent to major buyers of books chain to generate pre-orders
• interviews with successful sales increase
• Enlarge image of your name
• Allows you to control and define how the public perceives your vision or ideas in your own voice
• Positions you must obtain higher fees for your services as an expert or speakers
• Garners More Web Site Traffic
• Creates a dialogue in media and the public – and creates a buzz of discussion about you or your
• You actually help people and improve life in your message
• Advertising gives you the credibility and profit in the currency market

PTA, a firm offering full service advertising book also offers services targeted to promote the authors to all areas of new media, including local newspapers and national television and radio. They have specialized services that include:

· Tours Local Road

· Online media campaigns: the bloggers, websites, podcasters, e-blasts, syndicators Article

TV Towers • or a spot

· Marketing bestseller

° Press conference held

· Coaching and Consulting Media

• the development press kit

· Of messaging and branding

· The location of literary agents and book distributors

College · Media Teleconferences

· Calendar speeches

PTA represents all genres, including children's books, fiction, business, health, self-help, news, humor, spiritual and other timely, the most popular subject. PTA has delivered a quality media exposure with impact and integrity for nearly five decades, is headquartered in New York with satellite offices in Washington DC, Chicago, San Francisco, Albany and Boston.

"As a customer," said Brian, you get the respected brand and vast resources of our parent company Ruder Finn, but you also receive close, personal attention in a family business atmosphere with the PTA. Our team of experienced, talented and creative professionals provide public relations out of-the-box thinking, and a forceful and aggressive, producing the results you deserve and should expect to receive. More than 500 people are employed worldwide to RF-PTA.

Among PTA clients over the years, they have encouraged hundreds of bestsellers, celebrities and industry leaders. They worked with strangers for the first time, self-published authors and authors published by university presses, random house, McGaw-Hill, Scholastic, Wiley, Harper Collins, Simon and Schuster, Warner Books, St. Martin's Press, Disney publishing, Tor and Forge, Greenleaf Book Group, and many others. A sample of authors, they encouraged the following:

General Lou Dobbs Tommy Franks Cindy Adams

President Jimmy Carter, Vice President Al Gore Chicken Soup for the Soul

Robert Kiyosaki Mitch Albom john grisham

Tom Brokaw Deepak Chopra Dr. Andrew Weil

Co-founder of Intel, Andy Grove, Peter Lynch Michael Eisner

Whoopi Goldberg, Ben Stiller Senator John McCain

Jim Belushi Richard Branson Coach John Wooden

Drew Carey Ken Blanchard Stephen Covey

Joan Lunden, John Gray Maya Angelou

Manager Joe Torre Peggy Noonan William Bennett

Gary Null Dave Ramsey Charles Schwab

Caroline Kennedy James Canfield Dr. Wayne Dyer

Bill O'Reilly Bill Moyers Willie Nelson

Steve Swallow Phil McGraw Tony Robbins

Richard Carlson Meg Cabot Suzanne Somers

Jackie Collins Anne Rice dean koontz

"PTA readily assess book by an author or an unpublished manuscript and advise on advertising opportunities to be pursued, especially regarding the radio, "says Brian. To submit papers, please contact Brian at feinblumb@plannedtvarts.com

Contact: Brian Feinblum

Planned Television Arts

Chief Marketing

1110 Second Avenue, Third Floor

New York, NY 10022

212-583-2718

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