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Social media and book industry – Doom or hello?

Social Media has a greater impact on the books that the characters he had launched mobile six centuries ago. Social Media is producible information accessible and spreads easily, quickly and without barriers to entry. Is it the media Social change in the paradigm that the publishing industry alive? In case any change will come. Big changes.

The publishing industry provides the creation with resources not available to them, namely the production of books, distribution, pricing, marketing and sales.

Production books

Looking at the emerging landscape of online publication full contribution mentioned is available online authors and seems much more economical by the nature of the publishing industry capital-intensive – it seems that the digital content production of goods. Making use of collaboration Online Web 2.0 technology and lots of sites of origin as book crowd FastPencil allow authors to skip the traditional publishing route entirely (and control their own promotion) to self-publish their ebooks. Claims FastPencil This allows authors to have access to the widest possible dissemination and the promise that digital files will be able to adapt to any ereader that is introduced in the future. Another company called Blio intends to offer publishers / authors to create digital files without charge, which can preserve the format previously difficult to digitize tomes such as cookbooks. On top of that as an author, you can:

• Embedded Multimedia – Inserts web pages, videos and other interactive content selected areas to strengthen its sense of texts.
• 3D view page book that includes realistic turning
• Reading aloud: TTS (Text-to-speech) or audio track synchronized
• Translate English or in a PIP window Translation

It's all pretty impressive stuff and can create an improved user experience and a lot more engaging than the paper books. I suppose that in the coming years it will put some pressure offline traditional publisher.

As part of the digital publishing revolution of how a story is told of a book is still changing, Transmedia is the buzzword here. Readers and writers engage and connect with each other to create stories that are then delivered to systematically scattered junks across multiple channels distribution. You can choose between pieces of text, watch a video or update the history, as in Girl Number 9, catch the delay on Twitter, where you can interact with characters and receive tips and updates. This means changing books to be contained in a sandwich between two covers and organized by the chapter of a story many-to-many interactive. I like it.

Book Distribution

A trend net of distributors or retailers are increasingly producing books at the same time. AmazonEncore example, is not only a great book store and a recommendation engine to finding outstanding books, but they also have partnerships with the authors marketing support and distribution in multiple channels and formats, such as banking Amazon.com, Amazon Kindle Store, Audible.com, and independent bookstores and national wholesalers third. So, if you can produce ebook free and get support sales and distribution by your retailer, who needs publishers?

After referring to the Amazon Kindle e-reader, of course, the upcoming launch of the new IPAD (Any future mobile device will become a truly eReader) and the tendency to eBook distribution / consumption in general (December 09 the number of digital books sold on Amazon has exceeded the paper editions) shines a brand new light on the industry traditional publishing. The new capabilities enable firms like Wired Magazine (see the video version of the magazine iPad below) to raise the bar of publishing (multimedia) content of a new form none. This will certainly give users a new level of experience Consumer information and make the transition from print to digital media consumption easier, more attractive and drives will be much use. Especially if we compare this approach to content that you get using eReader awkward black and white.

Sales of the book Marketing

No doubt the publishers are facing hard times to pressure from sponsors, distributors / retailers and readers that. For me, it seems that the current value chain for publishers breaks. The landscape of content / books have a lot more crowded and there will be a lot more competition eye. Authors can self-publish books and to use social media and marketing mouth to sell their books. Distributors are beginning to dictate Pricing and availability of books over their platforms as seen in the case of Amazon vs. Apple vs. Macmillan (seeApple vs. Amazon: The E-book Great War has already started). In addition, they have a big head start information when it comes to customer needs and buying behavior (they collect and use all the purchasing behavior of online data). Not to mention the ever-hungry requiring readers to new authors, of different sizes and sophisticated multimedia content. This is particularly true for the next generation of book buyers do not understand why they can not not access information they want in a digital format.

href = "http://www.richardbuettner.com"> Social Media and publishers books

book publishers have a huge advantage for consumer brands and companies. They have a large amount of content, they have an existing community of enthusiasts who want and love their products. In addition to that, lovers of books are copyright or trademark groups of faithful people. Books raise discussions and bring people together … online and can help enhance the experience by putting the book readers in the inner workings of publishers and authors a daily basis.

What If so, here are some simple ideas social media to think whether you are a publisher of books:

Become a registered social

Establish systems of social control around the sites of your customers (readers and authors) drag. Listen to what they are talking, find topics that would make a good book and find emerging writers.

Using social channels of effective communication

Working with communities and exploit influencers. Books are an emotional issue and readers trust the recommendation of peers much more than advertising ay. When it comes book, there are countless dynamic online communities, forums and bloggers composed of readers and authors deeply committed. So for the new books such as finding the opinion leaders and bloggers go to them. Do the same on Twitter and LinkedIn to create buzz and word of mouth campaigns. facebook groups Enjoy facebook fanpage for each author and to create themes and feed in your arsenal content. Leverage live streaming – now in facebook – and offer weekly live readings of new books / authors. Have you interviewed authors on a regular basis and publish content on the Internet or radio portals video.

Creating platforms and social media center

The new conception of becoming a registered social as well as providing the authors resources requires undoubtedly social media platforms. The website publishers must become a social center where the authors will be encouraged and can execute their own social media marketing. Clearly, the authors can use their expertise in their field to produce content for their excellent site editor Blogs inherent in any type of inbound marketing and / or SEO strategy. Create forums on specific topics or authors – readers are very interested by the authors, they want to interact with them and the authors have much more to say then what is published in their books. Enable offline interaction – let your fans know where the authors are, where to speak and meet them in the flesh!

Involve the reader in product development process

Monitor the social web to find hot topics for books. Transmedia allow authors to produce content or ask your community what to publish the next to help develop ideas.

Create a new format and test

Using technology to enable the production of books in different formats and for different channels. Paper books, eBooks, mobile applications, multimedia and test what works best for subject or audience. Not all in the same way, but the editors must be able to quickly produce and disseminate content / books new distribution channels to come.

Defining the niche

You'll need the contents of different subjects / book from various authors social media strategies. Since you have a completely different audience with different user behavior corresponding reader / you will need to adjust strategy accordingly.

And then?

When you have around your head, you can begin to engage in communities for good. Invite your authors in discussions. Invite other people passionate about the business. Stay friendly, and remain passionate and you can be sure your audience and community will develop over time.

For more information on social media and publishing industry please visit my site.

About the Author

I am a social media strategy/technology consultant and trainer who helps companies to engage with their online customers through a compelling social media or personalisation strategy.

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