A Few Little Books Online ShoppingEverything You Always Wanted To Read

Michael Masterson’s Much-anticipated new book, Ready, Fire, Aim, Has Just Been Released Nationwide

Delray Beach, FL (January 2008)—New York Times best-selling author, business guru, copywriting genius, and founder of the Internet’s most popular health, wealth, and success ezine (Early to Rise—www.earlytorise.com) Michael Masterson released his new book nationwide today, aptly titled Ready, Fire, Aim.

“Nothing matters more than selling,” says Masterson, author of the new book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Wiley, 2008, ISBN: 978-0-470-18202-4, $27.95). “Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, have logos designed, and order a lot of inventory. The reality is they are wasting valuable resources on secondary and tertiary endeavors. If no one is going to buy what you want to sell, you’ve just wasted a bunch of money on a business that will never be.”

In Ready, Fire, Aim, Masterson includes the three-step process that entrepreneurs should (but often don’t) follow in order to build a successful business. Step one: Get the product ready enough to sell, but don’t worry about perfecting it. Step two: Sell it. Step three: If it sells, make it better. Sounds easy, right? Wrong! If you’re an entrepreneur reading this, you’ve probably seen the s-word enough already to make your head spin. There’s a reason people work so hard to avoid selling, and that’s because there is nothing easy about it.

“Selling can be terrifying,” admits Masterson. “It can be tough, gritty, unglamorous work. But when you make that first big sale, you realize it’s also exhilarating. And like it or not, you probably won’t become a successful entrepreneur until you can sell your product or service in your sleep.”

When your business is in its infancy, priority #1 should be building up a customer base…in other words, selling. Successful entrepreneurs invest most of their time, attention, and energy in the selling process. The ratio of time, creativity, and money spent on selling as opposed to other aspects of business should be something like 80/20, with 80 percent of it going toward selling and only 20 percent toward everything else.

“As the business grows out of its infancy—as it goes beyond the million-dollar revenue mark by selling many more products through many more channels—you can let other people do most of the selling,” states Masterson. “But by establishing your marketing credentials during the first stage, when the selling secrets of your business are still unknown, you will gain a deep understanding of your business that will serve you well for the rest of your career.”

About the Author

About Early to Rise:

Early to Rise, founded by Michael Masterson, is an affiliate company of Agora publishing. Headquartered in Delray Beach, Florida, Early to Rise is published seven days a week and has nearly 300,000 avid daily readers.

About the Book:

Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Wiley, 2008, ISBN: 978-0-470-18202-4, $27.95) is available at bookstores nationwide, major online booksellers, or direct from the publisher by calling 800-225-5945. In Canada, call 800-567-4797.

For more information, please visit www.earlytorise.com.

Royal Albert 100 Years of Royal Albert Teacups and Saucers, Set of 5, 1900-1940 $139.00 Royal Doulton announces the international launch of the 100 Years of Royal Albert collection, celebrating a century of English craftsmanship through ten patterns representing design trends of each decade of the 20th century. Royal Albert’s success dates back to the late 1800’s, and the new collection celebrates the brand’s vitality, longevity and rich design history. The collection features all bo…

Elv1s 30 #1 Hits $5.03 Elvis 30 # 1 Hits Elvis Presley 01 – Heartbreak Hotel 02 – Don´t Be Cruel 03 – Hound Dog 04 – Love Me Tender 05 – Too Much 06 – All Shook Up 07 – (let Me Be Your) Teddy Bear 08 – Jailhouse Rock 09 – Don´t 10 – Hard Headed Woman 11…

The Greatest Hits Collection $6.52 Is there a more dependable hit-making duo in music than Brooks & Dunn? Not likely. Since their debut album in 1991, Kix Brooks and Ronnie Dunn–two middling solo artists who turned out to be dynamite once paired together by a savvy record executive–have charted consistently with songs of various tempos and temperaments. There’s smooth pop (a cover of the ’70s rock hit “My Maria”), hard-charging h…

The Black Parade $5.69 My Chemical Romance frontman Gerard Way has alternately described his band’s third album as “completely over the top” and “borderline psychotic.” But even those words can’t adequately prepare fans of the group’s 2004 platinum major-label debut, Three Cheers For Sweet Revenge, for the onslaught of twisted song suites, glam-rock cannon fire and drama-club theatrics that make up The Black Parade. Tr…

Twilight $9.99 …

Element: Pilates Weight Loss for Beginners $5.62 51 min. Standard; Soundtrack: English….

The Other Boleyn Girl $3.95 Based on the best-selling novel The Other Boleyn Girl is a captivating tale of intrigue romance and betrayal starring Natalie Portman Scarlett Johansson and Eric Bana. Two sisters Anne (Portman) and Mary (Johansson) are driven by their ambitious family to seduce the king of England (Bana) in order to advance their position in court. What starts as an opportunity for the girls to increase the famil…

Apple MacBook Pro MC700LL/A 13.3-Inch Laptop (OLD VERSION) $1,099.00 Introducing the new 13-inch MacBook Pro. The state-of-the-art dual-core Intel i5 processor delivers up to 2x faster performance (over the previous generation of MacBook Pro). New Thunderbolt technology lets you connect high-performance peripherals and high-resolution displays to a single port, and transfer files at lightning speeds. And with the new built-in FaceTime HD camera, you can make aston…

Apple MacBook Air MC503LL/A 13.3-Inch Laptop (OLD VERSION) $1,299.00 Introducing the new MacBook Air, the most mobile Mac in every way, shape, and form. It features all-flash storage, a Multi-Touch trackpad, a long-lasting battery, a high-resolution display, an Intel Core 2 Duo processor, and NVIDIA graphics. All inside a unibody enclosure that’s light, thin, and strong enough to handle all your everyday tasks and then some, whether you’re on the couch, in a lec…

Apple MacBook MB466LL/A 13.3-Inch Laptop (OLD VERSION) $1,099.00 Redesigned with a precision unibody enclosure crafted from a single block of aluminum, the MacBook is thinner and lighter than its predecessor as well as stronger and more durable. But Apple didn’t stop innovating with the body’s design. The MacBook also includes a new 13.3-inch, LED-backlit glass display (instead of an LCD panel) and a glass trackpad that doesn’t include a button (for larger trac…

Selling to Win $17.95 Recognised worldwide as one of the best books ever written on selling. Richard Denny’s Selling To Win shows, in a direct and readable style, how to put winning sales techniques into practice.

Selling Sucks $19.95 Praise for Selling Sucks “Whew! A terrific new book that blows the lid off the old-school methods of selling-which don’t work anymore-and shows you how to make sales almost like magic! I love this book!” -Joe Vitale, author of The Attractor Factor and many other books “I love to buy, so I’m going to give every salesperson I know a copy of this book. Maybe they’ll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy.” -Michael Port, bestselling author of Book Yourself Solid “Selling sucks, but making sales doesn’t. Read Frank’s book to learn the crucial difference that will almost certainly mean success or failure for your business in the new era of commerce.” -Mark Joyner, bestselling author of Simpleologywww.simpleology.com “Ready to join the ranks of the top sales pros? Buy Selling Sucks. Apply its lessons. Then watch your results go through the roof.” -Randy Pennington, author of Results Rule! “Rumbauskas has the ability to overcome the obvious and allow his readers to look at sales in a new dimension. While many people focus on sales tricks, Rumbauskas shows, in great detail, how to get your prospects to buy because they come to you informed and trustful of you before you even say ‘hello.’ He’s one of those guys I listen to every time he speaks. He speaks out of tested methods and not opinion. Prior to marketing online, I spent fourteen years running some of the largest automobile dealerships in the USA. This is one book I would make recommended reading for every person who wants to become an elite sales professional. Selling Sucks is a money-making winner.” -Mike Filsaime, MikeFLive.com “Selling Sucks is a must-read for any entrepreneur who wants to run a high-profit, high-integrity business. Rumbauskas’s advice is inspiring, clear, and more importantly, easy to implement. It’s honestly one of the best how-to self-marketing books on the market. Get this book now if you’re serious about exploding your sales and making more money.” -Marie Forleo, author and Fox News Online Life Coachwww.thegoodlife-inc.com “Rumbauskas has written an indispensable guide to moving from an average salesperson to a top sales pro. This is a must-read for anyone serious about their sales career.” -Paul McCord, author of Creating a Million-Dollar-a-Year Sales Income

Best of Brides 2008 $9.95 Discover last year’s finest…with the best ebooks of 2008! There’s nothing quite like a June wedding…but no matter what month it is, you can indulge with these amazing bridal books of 2008! Bundle includes The Sheik and the Pregnant Bride by Susan Mallery, King of the Desert, Captive Bride by Jane Porter and Dante’s Blackmailed Bride by Day Leclaire…plus a free bonus story, The Prince’s Housekeeper Bride by Carol Marinelli!

Best of Presents 2008 $9.95 Discover last year’s finest…with the best ebooks of 2008! Harlequin Presents novels are always filled with passion, drama and timeless romance–and these three books are no exception! Here’s your chance to discover the most popular Presents from 2008: The Italian Billionaire’s Pregnant Bride by Lynne Graham, The Greek Tycoon’s Baby Bargain by Sharon Kendrick and The Greek Tycoon’s Defiant Bride by Lynne Graham.

Best Food Writing 2008 $10.84 Best Food Writing 2008 once more authoritatively and appealingly assembles the finest culinary prose from the past year’s books, magazines, newspapers, newsletters, and Web sites. This anthology features both established food writers and rising stars addressing everything from celebrated chefs to the travails of the home cook, and from erudite culinary history to food-inspired memoirs. By turns opinionated, evocative, nostalgic, sensuous, and just plain funny, it’s a tasty sampler to dip into time and again, whether you’re in the mood for foie gras or fruitcake.Like previous collections, Best Food Writing 2008 will include writers such as Colman Andrews, Anthony Bourdain, Frank Bruni, Bill Buford, Barbara Kingsolver, Madhur Jaffrey, Ruth Reichl, Raymond Sokolov, Jeffrey Steingarten, and many others.