A Few Little Books Online ShoppingEverything You Always Wanted To Read

Does your book have a chance?

Make sure your book has potential before writing!

(From Being well fed-Editor: How to Turn a Book into a full-time life, Peter Bowerman. Fanove 2006. www.wellfedsp.com).

"Crazy" Lives …

We have all people known to talk about their "crazy" life, what, 99 out of 100, is only one life and the lives of most other, or at least, is certainly not an existence worthy of Oprah. They exclaim: "I should write a book, nobody would believe it." Yes, and no offense, but I'd bet that nobody would buy it, either. What we find absolutely fascinating about our life is rarely so for others. So rule # 1 SP game and an integral part of all sales and discussion marketing is:

People write a book you like to read.

Painfully obvious, right? Total piece of cake? Well, as we have all discovered, few things are no-brainers, especially this one. A corollary to this rule is: Do not let ego or vanity ("Hooowee, I'm going to be a writer!") And will cloud your view prevent getting the tough questions to determine whether the proposed item is actually sold. Remember: a garage full of books is an amazing spectacle I-boosting for about two hours. Tops.

Do not Go "Paper Blind"!

In other words, do not succumb to what I call "blindness book, a common ailment for the first time self-publishers and even some people with more experience: when you become so enamored with the idea that you have written a book and is so closely in tune with the amount of blood, sweat and tears went into its creation (and by extension, how "incredible" you know it is) that we lose sight of the fact that the market does not know anything about this and has to be sold on everything. That means the content, cover, title, subtitle, edition, and all that contributes to a degree of success – in the opinion of the market, not yours.

What is benefit?

Consider a example of a people book to read: a Top 10 title in the New York Times fiction bestseller. What makes a book so popular? With titles non-fiction, the subject is certainly topical and attractive, and the information is valuable enough to enough people to translate to commercial success.

With fiction, however, is likely to win a marquee author. What makes these writers so popular? Well, quiet you could say that his books are really common enough readers with compelling storytelling, rich character development, recurring themes or heroes and heroines (in the case of a series), authentic representations of human nature, etc.

In short, for a book to become a best seller, enough people have feel that there is a reward: the feeling that is pleasant or familiar, something that may be related to some fundamental level, etc. Your book provide crucial that reward?

Connect to WRII-FM

All writing, whether it is to be effective (ie, going to your reader), you should always consider the audience, as we discussed. Throughout the entire process of desktop publishing, you need to keep your reader / listener / viewer constantly in mind. The choice of the right (read negotiable) the object of his book is the first time I go to do that.

Along the way, you will at a number of other occasions, like boats: 1) e-mail pitches for potential reviewers, 2) press releases to particular publications or associations that have specific "hot buttons", articles 3) for print and online publications are looking for specific content, 4) promotional copy, comments and content of book signings, debates, seminars, speeches, radio and television interviews, other public appearances, and more.

We have to adjust our minds in marketing "WRII-FM," that question is not spoken in the mind of the reader of any printed material: "What's really in it for me?" If the answer is "nothing" or "no enough ", is then passed to the next book on the shelf, email inbox or article in the magazine.

What do you mean is yours different?

Suppose you have determined that the subject matter is actually viable. Next stop? Barnes & Noble, Borders, or Amazon.com. See like many other books in his subject. It might be a big issue, but if there are 20 titles in front of him now, do we really need a 21? Yours better be pretty damn special, because someone other than you (and your mother …).

Plenty of room

In the case of my first book, it was literally a book on the market on the topic of business writing: Secrets of a Freelance Writer by Bob Bly. It is a very good book, in fact, was the book that got me started in the business of business writing. Still, it was only a book. Bob's book is solid, substantive and direct. Mine would be just as flesh itself, but more fun whimsical and irreverent – starting with the title, the writer well fed, and continuing from there.

So, clearly, I felt comfortable that there was more than enough room for another book on the subject, especially one with a different tone and focus. The most important thing is that the subject was very compelling. Knew there's a myriad of problems or "aspiring" writers out there who would be more than a little intrigued by a book that showed them, step by step, how to a handsome full-time living as a writer.

A book proposal?

Here is a great way to gel his thinking about the commercial viability of his book. About the time I finished my first book, and before he had definitely decided to self publish it, I put together a book proposal, which, of course, is the first step to release agents and / or publishers. But even if you have taken the decision to go to SP path, a book proposal is a wonderful way to get a reality check. Ensures you think this thing through thoroughly before taking the plunge (financially). That means finding out what the book cover, why is there a market for it, buy it, why they would buy, what your competition is, what their expected costs will be, and much more.

Not make the mistake oh-so common to overestimate the appeal of a potential book idea. Maybe you have a great book, but a little homework now will save many headaches later.

************

You can not land a publisher? Do it yourself, and make a living from it! As a free report on self-publishing in www.wellfedsp.com, home of author Peter Bowerman's award-winning 2007 release, Being well-fed-Publisher: How to turn a book into a full-time life.

About the Author

Bowerman is the self-published author of The Well-Fed Writer titles (www.wellfedwriter.com), multiple-award winning selections of Book-of-the-Month Club. Over 50,000 copies of his first two books in print have earned him a full-time living for over five years.

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